DRIVEN BY DATA
What makes a donation drive successful? First and foremost, you want to make sure the items collected are what the recipients need and won’t go to waste. The way to do it is by making your next drive a “data drive” to help you realize – and experience – the value of data in the problem-solving process. By asking data-driven questions about what’s needed and using the answers to inform your approach, you can make donation drives more effective for the beneficiaries and more engaging for those who give.
DATA DRIVES IN ACTION
Students at Washington Elementary School apply their data literacy skills to do good in their community. Watch how they used data to put a strategic spin on the traditional book drive.
HOW TO CONDUCT A DATA DRIVE
- Find a beneficiary. Opting to begin with a local organization can be a great start.
- Introduce the data drive concept – the value of data and data-driven questions.
- Ask data-driven questions to better understand the needs of the beneficiary and their recipients.
- Determine a problem or need.
- Create SMART goals.
- Set the scope and sequence of the drive, including timeline and check-in meetings.
- Present the outcomes to the beneficiary – share data.
- Complete a retrospective and/or surveys to learn what went well and what to improve on.
Here’s an example of what this might look like:
Your school conducts an annual coat drive, and you offer to add a data-driven approach. The team looks at data like what sizes, colors and styles are most (or least) in demand and whether past drives have met those needs. In this case, you discover the biggest need is children’s winter coats, so you set a goal of collecting 25 girls’ winter coats (sizes XS-XL) by the drive’s end. Promotion efforts would focus on that goal, and then the team can analyze the results of the drive to pivot goals as needed during the drive, see how effective the drive was and assess how what’s learned could be applied in the future.
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