BUT AT WHAT COST?

As Gen Zers enjoy hours of personalized entertainment and technological conveniences, are they equally aware of the risks?

Personalization at scale relies heavily on machines, not humans. As a generation so open-minded, so passionate about societal change, they must also be wary of pigeonholing. For example, studies demonstrate when media outlets algorithmically create an echo chamber, it’s unfortunately better for business. Similarly, the most data-inclined among us – those creating our beloved innovations, gadgets and dashboards – carry significant control. Without careful consideration of diversity and inclusion, data-driven innovation becomes tailored toward the creator’s preferences, further dividing our society.

Once a tool reserved for pockets of society, such as scholarly research or government policies, data has gone mainstream. We now rely on data to create and communicate new knowledge – to operate and navigate our daily lives. Not everyone needs to become a data science professional, but being data literate is an essential skill.

SO WHAT DO WE DO ABOUT IT?

Demonstrating data literacy means effectively applying related skills to navigate daily life or develop one’s community. Can a young person read an infographic, make sense of advertising promotions or raise money for charity?

Educators can instill foundational data concepts while also creating opportunities to apply these skills across the curriculum. Often, the key to igniting interest in data literacy is connecting it to issues that students care about.

Data at school most often shows up when students learn data fundamentals in the math and science classroom. Let’s expand upon these traditional intersections with education and emphasize opportunities that might surprise students. Opportunities to wield data for good include fighting social injustice, helping the environment or combating hunger. Such experiences tap into young people’s innate passion with authentic, inspirational scenarios that demonstrate the value of data.

IT TAKES A VILLAGE

Raising a generation takes the entire village, and the opportunity to harness the powerful characteristics that make this generation uniquely Gen Z can’t fall entirely on our educators. Here, we turn to data science professionals to tell their stories. Let’s make sure kids see how data can be used responsibly and to drive progress and innovation. Of equal importance, students need to see themselves reflected in the field of data science. Broadening participation and increasing diversity in the field is of utmost importance as we work toward narrowing societal gaps.

Finally, the myriad people creating products for Gen Z must invest and prioritize ethical AI techniques. Let’s respect and celebrate this generation’s mission to make the world a better place, but not undermine it by creating echo chambers that inhibit cooperation.

We’ve been collecting data on today’s youth since before they were born. It guides many of the decisions we make about their development, education and health. As a result, their familiarity with data provides an advantage not seen in generations before them. Let’s capitalize on this moment by working together to nurture an environment that fosters creativity and innovation – combining Gen Z’s unprecedented immersion in data with its innate passion for global good.